Jeff Hendrickson will be speaking:

OFFLINE EXPERIENCE WORKSHOP

Design Thinking for Customer Experience Applications
September 27, 2019
1:30 p.m. – 3:00 p.m.

LUNCH HUDDLE COACH

Topic: Design Thinking
September 27, 2019
12:10 – 1:30 p.m.

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Design Thinking for Customer Experience Applications

Jeff Hendrickson

Senior Experience Architect with GE Aviation in Washington, DC

In this highly interactive and experiential workshop, the objective is to weave the concepts of research, design, development, and test-and-deploy processes to create truly customer-centric deliverables. You will become deeply engaged in the process, leading to a better learning outcome.

You will be grouped into teams and go through a series of exercises that demonstrate the essential aspects from ideation to delivery. You will explore two personas engaged in a digital journey, and will be tasked with identifying who they are as well as what leadership is asking of you. Always with the Customer in mind, your team will interact to solve problems, overcome challenges and have breakthrough moments where you recognize how success can be achieved through collaboration.

You will discover insights and an understanding of the end user while empathizing, conducting user research, journey-mapping and building a CX hypothesis. During this process YOU will identify the buyer journey, and map that experience as proof of the desired outcomes. Then, you will use those insights to design a web site page referencing User Interface (UI) design elements that fulfill the unmet need of the user as defined through the UI/UX processes detailed in the workshop.

About Jeff Hendrickson

Jeff is a hands-on director and lead for UX teams across multiple disciplines. He pushes to foster “ah-ha” moments in Design Thinking workshops around the world and with Fortune 100 companies. That’s where his passion lies – in those moments where creative talent comes to the surface, or when a stakeholder realizes that challenges are solvable through a collaborative methodology of iteration and camaraderie. Always the user advocate, he is a strong connector between business and IT. Design Thinking for process innovation, and Lean UX methodologies are just two of the ways he provides value for a team and company.